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Why OverCoffee "So, how did you folks come up with the name 'OverCoffee'"? Early in OverCoffee's history, we had a more "techie" name that in hindsight was rather embarrassing. Despite the old name, our business grew and our customers gave us rave reviews. Three years later—after two waves of competitors came and went—we asked our customers what they liked about us.
One particular answer read,
The "over coffee experience" became a cornerstone of our business philosophy. We successfully registered OverCoffee.com as well as OverCoffe.com, OverCofee.com and OverCofe.com.
"You make it as easy as sitting down over coffee."
Given our prior experience in coming up with a name, we contacted an ad agency to develop our logo. After a couple of conversations, they came up with the following three icons:
 Option 1 |
 Option 2 |
 Option 3 |
Option 2 really captured our two primary goals: "casual" and "connecting." It felt even more reassuring when the agency won an award for the design from the Advertising Federation. This also prompted our new slogan:
"Some of the best relationships develop over coffee. . ."Since then, we've been blessed with a positive response from our customers. For us, our name is a constant reminder to listen to our customers—and smile when we get asked, "So, how did you folks come up with the name 'OverCoffee'?"
Copyright © 1994-2005, OverCoffee Productions L.C. All Rights Reserved.
222 3rd Ave. SE, Suite 2, Cedar Rapids, Iowa 52401
888.220.1300 • US:319.398.7300• Fax:319.398-7301