| Buylink | Dynamic Catalog | E-mail Marketing | Gift Library |
| Hosting | Pay-Per-Click | POS Integration |
| Search Engine Optimization | Shopping Cart | Web Development |

Buylink
How do I order stuff?
Purchase orders may be placed through the Buylink site itself, or you may contact the vendor directly to order.

What are the payment terms when ordering merchandise?
Each vendor on the Buylink Marketplace sets their own payment terms, minimum order size, and credit policy. The information is available on the site once you have registered as a retailer.

How much does it cost?
Retailer membership is free of charge. Only vendors who display their product lines on the Buylink Marketplace are charged a monthly fee.

Dynamic Catalog
Is there a limit to how many products I can have on my site?
No, there is no limit to the number of products you can have listed on your site.

How long will it take for my changes to show up on the web site?
Any changes you make to your Dynamic Catalog will show up instantly on your web site. This allows you to have full control, and to do work any time of the day.

Do I have to add my products one at a time to the site, or is there a quicker way?
There are Bulk Management tools available that allow you to quickly add, edit or delete products from your site. Simply use a spreadsheet program, like Excel, to create a .csv file (comma-separated), upload the file to the Bulk Management tool, review the results, then hit the final Submit button. It is that easy!

E-mail Marketing
How do I obtain e-mail addresses?
The first thing you need to do to collect e-mail addresses is to ask for them any time you communicate with a customer. It is key to provide something of value to your customers, such as a newsletter. In addition, you MUST guarantee the customer that you will not share their e-mail address with another party. It’s a good idea to publish your privacy policy on your website or any other forms where you ask for an e-mail address.

What’s this new anti-spam law all about?
The CAN Spam Act of 2003 takes effect on January 1, 2004. Details of the new law are available in one of our press releases.

How much does it cost?
Cost will vary depending on several factors including whether we design your e-mail template or you provide one. There is a small one-time set-up fee to load your template and database in the system. After the initial set-up, there is a $25 monthly fee. You may then send as many e-mails as you wish as often as you wish.

Gift Library
What if a supplier I want is not in the Library?
OverCoffee is aggressively selling the Library service to suppliers.
Please let them know that you would like them to participate ­ they
don’t always believe us!

What does it mean when it says “OverCoffee Clients Only”?
There are some suppliers that OverCoffee maintains in the Library
even though the supplier does not officially participate. Usually, this is
because a large number of retailers that have Web sites with us
purchase from that supplier. Even though the supplier’s information is
in the Library, access to that information is limited to OverCoffee’s
retailer clients.

What type of Hit Reports do I get?
We offer Webalizer (http://www.Webalizer.com) Hit Reports free with
all of our sites. You are also able to access the raw log file if you
would like to use your own log analyzer tool. Additional reporting tools
are available in the Dynamic Catalog and Shopping Cart modules.

Hosting
How can I access my e-mail? POP3? IMAP? Web?
OverCoffee supports POP3, IMAP and Web-based. For POP3 and
IMAP, use pop.overcoffee.net as your incoming mail server. To use
our Web-based e-mail browser, go to http://WebMail.Overcoffee.com.

How do I send e-mail through OverCoffee?
As many ISPs are disabling the ability for you to send email using your
own domain name, OverCoffee has setup a SMTP AUTH server. This
server is SMTP relay that requires you to authenticate with you POP
account information. For information on how to configure your e-mail
browser to use this server, see our online e-mail help.

Pay-Per-Click (PPC)
What prevents somebody from clicking thru to my website repeatedly causing me to be charged for each click?
The PPC services such as Google AdWords and Overture monitor where the click-thrus are coming from and are able to identify repeat users so you are not charged repeatedly.

How long does it take to start seeing more traffic on my website?
Unlike SEO, you will see results within a few days. It is imperative that the page content you submit is relative to the keywords, otherwise, the PPC services will not accept your submission.

How much does it cost?
Much like SEO, there is an initial one-time cost for research and set-up and then a monthly fee if you prefer to outsource ongoing monitoring and reporting. The only other cost is your monthly budget for the click-thru charges.

POS Integration
Will Gadget work on a Mac?
Gadget is a Windows program. Without the use of a Windows emulator on your Mac, Gadget will not operate on a Mac.

Who wrote Gadget?
OverCoffee has written and maintains Gadget. Gadget integrates with a variety of back office systems and is an integral part of OverCoffee’s vision.

Search Engine Optimization (SEO)
How do the search engines rank sites?
Search engines use varying criteria when ranking webpages and on occasion will change the criteria such as Google did recently. It is an extremely time consuming undertaking to stay on top of search engine rankings but is well worth it.

How long does it take to start seeing more traffic on my website?
Depending on the search engine it can take anywhere from within 24 hours to six weeks before you may see an improvement in your rankings.

How much does it cost?  There are basically three steps to the process – initial one-time analysis, content revision and submission to the engines, and ongoing monitoring to ensure high rankings. Costs will vary dramatically depending on which steps you outsource. You can expect a minimum of $1000 initially with a much smaller recurring monthly charge for monitoring and reporting.

Shopping Cart
If I offer online ordering, does it bill the customer’s credit card automatically?
Only if you purchase our Real-time Credit Card Processing add-on. The base Shopping Cart system is designed to simply notify you when an order is placed, then requires you to run the customer’s credit card through your credit card machine.

How do I know when I have received an order?
When configuring your shopping cart, you will specify an email address (or multiple addresses if you prefer) that an Order Alert Email will be sent to.

Is shopping online safe for my customers?
Yes. The order entry process takes place on a secure server. Any personal information that is provided, including the customer’s credit card number, is encrypted, or “scrambled”, using SSL technology.

Web Development
Can I make changes to my web site myself?
Yes. The on-going management of a web site can be time consuming and expensive. We’ve created our own site management software called SelfServe to help alleviate these problems. Every Overcoffee client is provided with a username and password to our SelfServe control panel. Our clients use SelfServe to make changes to their hosting services and update their interactive web pages. Making site updates with SelfServe is as easy as submitting an on-line form. Our Dynamic Catalog, Shopping Cart, and all of our other modules can be managed using SelfServe.

Once I purchase my web site, how long before it will be up?
If you purchase an OverCoffee Instant web site, it takes about 2 weeks. If you use our Café Design services, it takes approximately 6-8 weeks to design and build your web site.

I already have a web site, but it doesn’t do much for my business. Can you help?
Yes! Your site is probably in need of a new focus, some updates, and some marketing. OverCoffee’s position within the Toy, Gift and Collectibles industry gives us insight as to the best formulas for retailer web sites. We will help you determine what information should be presented on your web site, what design will work best, and if you should show your product catalog.