E-mail marketing is proven to increase sales, drive traffic to your store, strengthen customer relationships, and remind customers of your products, store events, and quality customer service. It is very common for your customers to forward e-mail newsletters to their friends who may become your future customers.

OverCoffees Espresso E-mail List & Campaign Management Tool directs every phase of your E-mail marketing efforts.

• Web-based interface makes it simple for you to create, send, monitor, and track results of campaigns.
  
• Import your existing customer list easily with one mouse click.
  
• Watch your customer list grow as website visitors subscribe to your newsletter.
  
• Set-up is effortless by utilizing your existing newsletter format, selecting from our template library, or having our design team create a custom template for you to use over and over again.
  
• Each E-mail is delivered in the recipients preferred format (HTML, Plain Text, & AOL), and contains multiple links to drive traffic to your website.
  
• Make every customer feel special by personalizing each E-mail with a custom greeting and individualized content based on information collected during sign-up.
  
• Every E-mail meets all standardized industry guidelines including allowing subscribers to automatically "opt-out".
  
• Increase campaign effectiveness by targeting specific subscribers individually, or by group, based on their profile or interests.
  
• Expand your customer base by encouraging recipients to "Send to a Friend"
  
• Monitor campaign results with real-time online reporting allowing you to fine-tune campaigns mid-stream.
  
• Bounce-back management increases campaign efficiency by monitoring undeliverable E-mails and removing them from your list.
  
• Free, unlimited phone and E-mail support are included from OverCoffees experienced Customer Service Representatives.

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