Pay-Per-Click Campaigns (PPC)

• Most top search engines (Yahoo, MSN, Google, etc.) now provide "Sponsored Listings" on a pay-per-click basis that appear above normal search results, giving you the greatest exposure on the Internet for selected keywords.
  
  
• As with the keyword and phrase analysis involved with SEO, OverCoffee researches sponsored listings to determine if a Pay-Per-Click campaign would be a cost-effective customer acquisition channel for your store.
  
  
• OverCoffee lists your business in sponsored Pay-Per-Click search results across the Web and monitors your position by the bid amount on each keyword.
  
  
• Your store pays only when a customer clicks through to your site.
  
  
• Online reporting keeps you abreast of campaign status and tracks eventual sales result of each Pay-Per-Click.
  
  
• Supervise your Pay-Per-Click campaign on your own, or let OverCoffee provide ongoing management.